We began selling stand up paddleboards in 2009 upon opening our retail store and have established ourselves as a leading retailer in New England for all of your SUP needs. We carry a large inventory of boards, paddles, and accessories from many of the leading brands.
The Cape Cod Beach Chair store is one of Cape Cod's first and largest distributors for stand up paddleboards, the fastest growing watersport in the world and a great activity for people of all ages to enjoy at the beach (when not relaxing in one of our chairs)!
Cape Cod Beach Chair Company founder Justin Labdon, a lifelong surfer, sailor, and beach bum, became a SUP enthusiast after learning of the sport through his company sponsorship of the Cape Cod Bay Challenge paddleboard event, and purchasing his first board in 2008. He, along with many of our staff members, enjoys paddle boarding with his family, longer distance touring, and paddle surfing in Cape Cod’s diverse waterways. With our extensive knowledge of the equipment we can offer expert guidance when picking out your new paddleboard.
If you want to SUP Cape Cod, come see us!